A 2022 survey highlighted video sites as the top preference for Gen Z consumers in the United States seeking additional information about brands, products, or services, with nearly a quarter of respondents. Vlogs and messaging/live chat services tied for the second spot among the listed choices, with 14 percent of respondents each, followed by online pinboards and micro-blogs, each with 13 percent.
Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022
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GWI. (February 13, 2023). Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI. "Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022." Chart. February 13, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI. (2023). Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI. "Share of Gen Z Consumers in The United States Who Looked for More Information about Brands, Products, or Services via Selected Sources in 2022." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
GWI, Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022 Statista, https://www.statista.com/statistics/1395880/gen-z-brand-product-discovery-sources-united-states/ (last visited December 30, 2024)
Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022 [Graph], GWI, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1395880/gen-z-brand-product-discovery-sources-united-states/
