A survey conducted in 2022 unveiled that ads/sponsored content on podcasts were the top choice among U.S. Gen Z consumers to explore new brands and products, with 14 percent of respondents. Celebrity endorsements and vlogs shared the second position, garnering 12 percent of respondents each. Ads seen at the cinema followed closely behind with 10 percent of those surveyed.
Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022
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GWI. (February 13, 2023). Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/
GWI. "Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022." Chart. February 13, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/
GWI. (2023). Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/
GWI. "Share of Gen Z Consumers in The United States Who Discovered New Brands and Products via Selected Sources in 2022." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/
GWI, Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022 Statista, https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/ (last visited December 30, 2024)
Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022 [Graph], GWI, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1395870/gen-z-brand-product-discovery-sources-united-states/
