In the first quarter of 2023, the United States had the highest share of Gen Z consumers who had participated in a live-streaming shopping event by a large margin, with 46 percent. For comparison, Australia was next in line with 33 percent. On the other hand, Poland and Portugal had the lowest share of Gen Z consumers who had participated in live commerce over the same period, with ten and four percent of respondents, respectively.
Share of Gen Z consumers who had participated in or heard of a live streaming shopping event in selected countries worldwide 1st quarter 2023
17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 28, 2023). Share of Gen Z consumers who had participated in or heard of a live streaming shopping event in selected countries worldwide 1st quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1395802/gen-z-livestream-shopping-by-country/
Klarna. "Share of Gen Z consumers who had participated in or heard of a live streaming shopping event in selected countries worldwide 1st quarter 2023." Chart. June 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1395802/gen-z-livestream-shopping-by-country/
Klarna. (2023). Share of Gen Z consumers who had participated in or heard of a live streaming shopping event in selected countries worldwide 1st quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1395802/gen-z-livestream-shopping-by-country/
Klarna. "Share of Gen Z Consumers Who Had Participated in or Heard of a Live Streaming Shopping Event in Selected Countries Worldwide 1st Quarter 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1395802/gen-z-livestream-shopping-by-country/
Klarna, Share of Gen Z consumers who had participated in or heard of a live streaming shopping event in selected countries worldwide 1st quarter 2023 Statista, https://www.statista.com/statistics/1395802/gen-z-livestream-shopping-by-country/ (last visited December 21, 2024)
Share of Gen Z consumers who had participated in or heard of a live streaming shopping event in selected countries worldwide 1st quarter 2023 [Graph], Klarna, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1395802/gen-z-livestream-shopping-by-country/
