Willingness to change primary banks stayed the same between 2019 and 2024 among bank account holders in France, albeit with fluctuations. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 27 percent in the third quarter of 2024, two percentage points lower than a year earlier. In comparison, willingness to change banks also increased in Germany, but customer loyalty remained higher than in France.
Share of customers willing to change their primary banks in France from 1st half 2019 to 3rd quarter 2024
The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers were possible: - Very likely - Likely - Neither likely nor unlikely - Unlikely - Very unlikely - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
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Statista. (October 7, 2024). Share of customers willing to change their primary banks in France from 1st half 2019 to 3rd quarter 2024 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1395766/willingness-to-change-primary-bank-in-france/
Statista. "Share of customers willing to change their primary banks in France from 1st half 2019 to 3rd quarter 2024." Chart. October 7, 2024. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1395766/willingness-to-change-primary-bank-in-france/
Statista. (2024). Share of customers willing to change their primary banks in France from 1st half 2019 to 3rd quarter 2024. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1395766/willingness-to-change-primary-bank-in-france/
Statista. "Share of Customers Willing to Change Their Primary Banks in France from 1st Half 2019 to 3rd Quarter 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1395766/willingness-to-change-primary-bank-in-france/
Statista, Share of customers willing to change their primary banks in France from 1st half 2019 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/1395766/willingness-to-change-primary-bank-in-france/ (last visited November 04, 2024)
Share of customers willing to change their primary banks in France from 1st half 2019 to 3rd quarter 2024 [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1395766/willingness-to-change-primary-bank-in-france/
