Willingness to change primary banks remained stable between 2019 and 2024 among bank account holders in Italy, with slight fluctuations throughout the observed period. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 22 percent in the third quarter of 2024, one percentage point higher than in the previous year.
Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 3rd quarter 2024
The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers were possible: - Very likely - Likely - Neither likely nor unlikely - Unlikely - Very unlikely - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
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Statista. (October 7, 2024). Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 3rd quarter 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1395733/willingness-to-change-primary-bank-in-italy/
Statista. "Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 3rd quarter 2024." Chart. October 7, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1395733/willingness-to-change-primary-bank-in-italy/
Statista. (2024). Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 3rd quarter 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1395733/willingness-to-change-primary-bank-in-italy/
Statista. "Share of Customers Willing to Change Their Primary Banks in Italy from 1st Half of 2019 to 3rd Quarter 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1395733/willingness-to-change-primary-bank-in-italy/
Statista, Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/1395733/willingness-to-change-primary-bank-in-italy/ (last visited January 06, 2025)
Share of customers willing to change their primary banks in Italy from 1st half of 2019 to 3rd quarter 2024 [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1395733/willingness-to-change-primary-bank-in-italy/
