Branch banking remained a popular method to process banking batters in Italy in 2024. According to Statista's Consumer Insights, the share of bank account holders who processed banking affairs in person in a branch was 48 percent in the first quarter of 2024, five percentage points lower than in the first half of 2019. Despite almost half of all respondents banking in person, both mobile and online banking were more common in 2024.
Share of bank account holders processing banking matters in person in a branch in Italy from 1st half of 2019 to 1st quarter 2024
The question was phrased by the source as follows: "How do you process your banking matters with the bank that you primarily use (e.g., transactions)? (multi-pick)". Multiple selections of the following answers were possible: - In person in a branch - Mobile (smartphone / tablet) - Online (PC / laptop) - Telephone banking - Other - Don't know
The number of respondents differs in each survey update. More information on the methodology can be found here.
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Statista. (May 24, 2024). Share of bank account holders processing banking matters in person in a branch in Italy from 1st half of 2019 to 1st quarter 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1395729/branch-banking-penetration-in-italy/
Statista. "Share of bank account holders processing banking matters in person in a branch in Italy from 1st half of 2019 to 1st quarter 2024." Chart. May 24, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1395729/branch-banking-penetration-in-italy/
Statista. (2024). Share of bank account holders processing banking matters in person in a branch in Italy from 1st half of 2019 to 1st quarter 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1395729/branch-banking-penetration-in-italy/
Statista. "Share of Bank Account Holders Processing Banking Matters in Person in a Branch in Italy from 1st Half of 2019 to 1st Quarter 2024." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/1395729/branch-banking-penetration-in-italy/
Statista, Share of bank account holders processing banking matters in person in a branch in Italy from 1st half of 2019 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1395729/branch-banking-penetration-in-italy/ (last visited August 24, 2024)
Share of bank account holders processing banking matters in person in a branch in Italy from 1st half of 2019 to 1st quarter 2024 [Graph], Statista, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/1395729/branch-banking-penetration-in-italy/
