When asked about their main reason for making unplanned purchases online, 43 percent of global Gen Z shoppers mentioned wanting to take advantage of sales and deals. Meanwhile, 39 percent said wanting to treat or reward themselves. The third prominent factors were the excitement of discovering new items and the convenience of the online checkout process, each cited by 37 percent of Gen Z participants.
Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022
Survey conducted among 11,049 impulse buyers aged 16 to 64 in 12 markets.
To the question: "What are the most common reason(s) why you make impulse purchases?"
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GWI. (November 8, 2022). Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/
GWI. "Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022." Chart. November 8, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/
GWI. (2022). Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/
GWI. "Most Common Reasons for Making Unplanned Purchases Online among Gen Z Consumers Worldwide in 2022." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/
GWI, Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022 Statista, https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/ (last visited December 21, 2024)
Most common reasons for making unplanned purchases online among Gen Z consumers worldwide in 2022 [Graph], GWI, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1395726/gen-z-unplanned-online-purchases-main-reasons/
