According to a survey, there is a correlation between consumer age and the prevalence of cross-border purchases. The data showed that the younger the consumer, the greater the likelihood of cross-border shopping. In 2022, six out of ten Gen Z shoppers (18 to 24 years old) had already made cross-border orders, followed by millennials at 57 percent, Gen X at 37 percent, and boomers at 20 percent.
Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort
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Share of respondents
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ESW. (March 6, 2023). Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1395711/cross-border-online-shoppers-generation/
ESW. "Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort." Chart. March 6, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1395711/cross-border-online-shoppers-generation/
ESW. (2023). Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1395711/cross-border-online-shoppers-generation/
ESW. "Share of Shoppers Who Purchased Cross-border Worldwide in 2022, by Generational Cohort." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1395711/cross-border-online-shoppers-generation/
ESW, Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort Statista, https://www.statista.com/statistics/1395711/cross-border-online-shoppers-generation/ (last visited August 24, 2024)
Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort [Graph], ESW, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1395711/cross-border-online-shoppers-generation/