When surveyed about the primary drivers for endorsing a brand online, over a third (35 percent) of Gen Z consumers mentioned their love for it. The second most influential factor motivating individuals aged 16 to 25 to advocate for a brand online was the sense of belonging or active engagement.
Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022
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GWI. (February 8, 2023). Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI. "Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022." Chart. February 8, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI. (2023). Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI. "Aspects That Would Most Motivate Gen Z Consumers to Advocate for a Brand Online Worldwide in 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI, Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022 Statista, https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/ (last visited December 23, 2024)
Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
