When surveyed about the primary drivers for endorsing a brand online, over a third (35 percent) of Gen Z consumers mentioned their love for it. The second most influential factor motivating individuals aged 16 to 25 to advocate for a brand online was the sense of belonging or active engagement.
Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (February 8, 2023). Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI. "Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022." Chart. February 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI. (2023). Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI. "Aspects That Would Most Motivate Gen Z Consumers to Advocate for a Brand Online Worldwide in 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/
GWI, Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022 Statista, https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/ (last visited July 22, 2024)
Aspects that would most motivate Gen Z consumers to advocate for a brand online worldwide in 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1395706/online-brand-advocacy-drivers-gen-z/