In a 2022 global survey, nearly a quarter of Gen Z consumers said that "likes" or good comments through social media would increase their likelihood of buying a product online. The second most influential factor was click-and-collect delivery, with 17 percent of respondents, followed by exclusive content.
Options that would most increase the likelihood of Gen Z consumers buying a product online worldwide in 2022
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GWI. (February 8, 2023). Options that would most increase the likelihood of Gen Z consumers buying a product online worldwide in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1395679/online-purchase-drivers-gen-z/
GWI. "Options that would most increase the likelihood of Gen Z consumers buying a product online worldwide in 2022." Chart. February 8, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1395679/online-purchase-drivers-gen-z/
GWI. (2023). Options that would most increase the likelihood of Gen Z consumers buying a product online worldwide in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1395679/online-purchase-drivers-gen-z/
GWI. "Options That Would Most Increase The Likelihood of Gen Z Consumers Buying a Product Online Worldwide in 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1395679/online-purchase-drivers-gen-z/
GWI, Options that would most increase the likelihood of Gen Z consumers buying a product online worldwide in 2022 Statista, https://www.statista.com/statistics/1395679/online-purchase-drivers-gen-z/ (last visited November 21, 2024)
Options that would most increase the likelihood of Gen Z consumers buying a product online worldwide in 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1395679/online-purchase-drivers-gen-z/
