A 2022 survey highlighted mobile apps as the top preference for Gen Z consumers seeking additional information about brands, products, or services, garnering 30 percent of the respondents. Video sites secured the second spot among the listed choices, with 26 percent of those surveyed, followed by micro-blogs and vlogs, each with 18 percent.
Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022
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GWI. (February 8, 2023). Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1395628/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022." Chart. February 8, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1395628/gen-z-brand-product-discovery-sources/
GWI. (2023). Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1395628/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z Consumers Who Looked for More Information about Brands, Products, or Services via Selected Sources Worldwide in 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1395628/gen-z-brand-product-discovery-sources/
GWI, Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022 Statista, https://www.statista.com/statistics/1395628/gen-z-brand-product-discovery-sources/ (last visited December 21, 2024)
Share of Gen Z consumers who looked for more information about brands, products, or services via selected sources worldwide in 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1395628/gen-z-brand-product-discovery-sources/
