A 2022 survey revealed that celebrity endorsements or well-known individuals topped the list as the preferred choice for Gen Z consumers to discover new brands and products, with 19 percent of respondents. Posts or reviews from expert bloggers came in second place among the mentioned options, with 18 percent of those surveyed, followed by vlogs and ads on streaming music services, both with 16 percent.
Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022
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GWI. (February 8, 2023). Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022." Chart. February 8, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI. (2023). Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI. "Share of Gen Z Consumers Who Discovered New Brands and Products via Selected Sources Worldwide in 2022." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
GWI, Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022 Statista, https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/ (last visited December 21, 2024)
Share of Gen Z consumers who discovered new brands and products via selected sources worldwide in 2022 [Graph], GWI, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1395608/gen-z-brand-product-discovery-sources/
