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Sources of brand and product discovery among Gen Z worldwide 2022
A 2022 survey revealed that celebrity endorsements or well-known individuals topped the list as the preferred choice for Gen Z consumers to discover new brands and products, with 19 percent of respondents. Posts or reviews from expert bloggers came in second place among the mentioned options, with 18 percent of those surveyed, followed by vlogs and ads on streaming music services, both with 16 percent.