As of 2021, a majority of content creators in India, amounting to 77 percent, relied primarily on brand deals as a source of revenue. On the other hand, about five percent of the creator economy had not yet earned any revenue. Indian creators with a follower base between 10 thousand and one million potentially earned anywhere between 200 and 2,500 thousand U.S. dollars per month that year.
Leading sources of revenue of content creators in India in 2021
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Kalaari Capital. (January 7, 2022). Leading sources of revenue of content creators in India in 2021 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1395604/india-chief-revenue-streams-of-content-creators/
Kalaari Capital. "Leading sources of revenue of content creators in India in 2021." Chart. January 7, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1395604/india-chief-revenue-streams-of-content-creators/
Kalaari Capital. (2022). Leading sources of revenue of content creators in India in 2021. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1395604/india-chief-revenue-streams-of-content-creators/
Kalaari Capital. "Leading Sources of Revenue of Content Creators in India in 2021." Statista, Statista Inc., 7 Jan 2022, https://www.statista.com/statistics/1395604/india-chief-revenue-streams-of-content-creators/
Kalaari Capital, Leading sources of revenue of content creators in India in 2021 Statista, https://www.statista.com/statistics/1395604/india-chief-revenue-streams-of-content-creators/ (last visited January 06, 2025)
Leading sources of revenue of content creators in India in 2021 [Graph], Kalaari Capital, January 7, 2022. [Online]. Available: https://www.statista.com/statistics/1395604/india-chief-revenue-streams-of-content-creators/
