Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn 2023, TikTok was the most downloaded video app in Spain, with over 8.48 million downloads in the examined year. Disney+ ranked second, with almost 2.87 million downloads from Spanish users in the same year, while RTVE Play ranked third with 2.75 million downloads in the examined period. In the social media apps category, Instagram ranked first, with around 4.3 million downloads in the same year.
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Everything on "Social media usage in Spain" in one document: edited and divided into chapters, including detailed references.
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Overview
Usage
Performance
TikTok
Messaging platforms
Social media advertising
Spotlight: Spanish influencer market
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.