In 2022, around 91 percent of people in Switzerland who earned over 9,000 CHF per month stated that they used the messaging app, Whatsapp. Around 24 percent of people under 4,000 CHF used Instgram. The general trend suggested that a larger share of people with higher earning power used social media.
Use of different social media platforms in Switzerland in 2022, by household income
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FH Nordwestschweiz. (August 24, 2022). Use of different social media platforms in Switzerland in 2022, by household income [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1395546/social-media-use-income-switzerland/
FH Nordwestschweiz. "Use of different social media platforms in Switzerland in 2022, by household income." Chart. August 24, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1395546/social-media-use-income-switzerland/
FH Nordwestschweiz. (2022). Use of different social media platforms in Switzerland in 2022, by household income. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1395546/social-media-use-income-switzerland/
FH Nordwestschweiz. "Use of Different Social Media Platforms in Switzerland in 2022, by Household Income." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/statistics/1395546/social-media-use-income-switzerland/
FH Nordwestschweiz, Use of different social media platforms in Switzerland in 2022, by household income Statista, https://www.statista.com/statistics/1395546/social-media-use-income-switzerland/ (last visited November 23, 2024)
Use of different social media platforms in Switzerland in 2022, by household income [Graph], FH Nordwestschweiz, August 24, 2022. [Online]. Available: https://www.statista.com/statistics/1395546/social-media-use-income-switzerland/
