During a 2023 survey, 47 percent of responding retail media marketers stated that they invested 11 to 35 percent of their marketing budgets in retail media; 15 percent said that more than half of their budgets was spent on that medium.
Share of retail media in marketing budgets according to marketers in North America as of April 2023
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Skai. (April 17, 2023). Share of retail media in marketing budgets according to marketers in North America as of April 2023 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1395537/retail-media-share-budget-marketing/
Skai. "Share of retail media in marketing budgets according to marketers in North America as of April 2023." Chart. April 17, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1395537/retail-media-share-budget-marketing/
Skai. (2023). Share of retail media in marketing budgets according to marketers in North America as of April 2023. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1395537/retail-media-share-budget-marketing/
Skai. "Share of Retail Media in Marketing Budgets According to Marketers in North America as of April 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1395537/retail-media-share-budget-marketing/
Skai, Share of retail media in marketing budgets according to marketers in North America as of April 2023 Statista, https://www.statista.com/statistics/1395537/retail-media-share-budget-marketing/ (last visited November 04, 2024)
Share of retail media in marketing budgets according to marketers in North America as of April 2023 [Graph], Skai, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1395537/retail-media-share-budget-marketing/
