Shopping inspiration on social media in Switzerland 2022

Published by
Kasia Davies,
Jan 5, 2024
In 2022, around 64 percent of people in Switzerland said that they did not use any type of social media to get inspiration when shopping. 32 percent of those aged 18 to 39 said they used YouTube to inspire them.

Which of your social media platforms do you use to help you make a shopping decision?

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Release date

August 2022

Region

Switzerland

Survey time period

January and February 2022

Number of respondents

900 resondents from German and Western Switzerland

Age group

18 years and older

Special properties

People who use social media to find out about products/services

Method of interview

Telephone interview

Supplementary notes

*Filter: If social media platforms are used that can be used to obtain information about products/services.

Only platforms with over three percent of votes named.

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