In 2022, around 86 percent of people in Switzerland said that they passively used the short-form video platform, TikTok. 54 percent of people were active users, meaning they posted, shared, and commented, on Instagram.
957 resondents from German and Western Switzerland
Age group
18 years and older
Special properties
People who use social media
Method of interview
Telephone interview
Supplementary notes
This question was phrased by the source as follows: "Do you use social media actively or passively? By passive we mean that you onl read or look at the posts of other people. By active we mean that you upload, share of write comments."
Missing percentage points to 100 percent are probably due to rounding.
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FH Nordwestschweiz. (August 24, 2022). Do you use social media actively or passively? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1395503/social-media-use-active-passive-switzerland/
FH Nordwestschweiz. "Do you use social media actively or passively?." Chart. August 24, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1395503/social-media-use-active-passive-switzerland/
FH Nordwestschweiz. (2022). Do you use social media actively or passively?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1395503/social-media-use-active-passive-switzerland/
FH Nordwestschweiz. "Do You Use Social Media Actively or Passively?." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/statistics/1395503/social-media-use-active-passive-switzerland/
FH Nordwestschweiz, Do you use social media actively or passively? Statista, https://www.statista.com/statistics/1395503/social-media-use-active-passive-switzerland/ (last visited November 23, 2024)
Do you use social media actively or passively? [Graph], FH Nordwestschweiz, August 24, 2022. [Online]. Available: https://www.statista.com/statistics/1395503/social-media-use-active-passive-switzerland/
