In 2022, around 41 percent of people in Switzerland did not find the shopping advice of social media experts/ influencers useful at all. Only one percent of people found it very valuable.
How valuable do you find shopping recommendations from experts on social media?
900 resondents from German and Western Switzerland
Age group
18 years and older
Special properties
Users of social media platforms, which you can use to find out about products/services
Method of interview
Telephone interview
Supplementary notes
This question was phrased by the source as follows: "On social media you often find experts who could help you with your purchasing decision. How valuable do you find this?"
Missing percentage points to 100 percent are probably due to rounding.
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FH Nordwestschweiz. (August 24, 2022). How valuable do you find shopping recommendations from experts on social media? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1395496/social-media-experts-recommendations-switzerland/
FH Nordwestschweiz. "How valuable do you find shopping recommendations from experts on social media?." Chart. August 24, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1395496/social-media-experts-recommendations-switzerland/
FH Nordwestschweiz. (2022). How valuable do you find shopping recommendations from experts on social media?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1395496/social-media-experts-recommendations-switzerland/
FH Nordwestschweiz. "How Valuable Do You Find Shopping Recommendations from Experts on Social Media?." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/statistics/1395496/social-media-experts-recommendations-switzerland/
FH Nordwestschweiz, How valuable do you find shopping recommendations from experts on social media? Statista, https://www.statista.com/statistics/1395496/social-media-experts-recommendations-switzerland/ (last visited December 18, 2024)
How valuable do you find shopping recommendations from experts on social media? [Graph], FH Nordwestschweiz, August 24, 2022. [Online]. Available: https://www.statista.com/statistics/1395496/social-media-experts-recommendations-switzerland/
