In 2023, around 25 percent of people aged 25-to-34-years old in Germany said that if an influencer is involved in a scandal then they are likely to lose trust in brands that this person has collaborated with. Only 17 percent of people over the age of 55 shared this view.
If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?
Characteristic
Yes, brands associated with this influencer are also losing my trust and I am less likely to buy their products in the future
It would affect my trust in the brands but I would still buy their products
No, my confidence in these brands would not be affected
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YouGov. (June 21, 2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov. "If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?." Chart. June 21, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov. (2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov. "If a Social Media Influencer Is in The Headlines for Controversial Reasons, What Effect Does This Have on Your Opinion on The Brands They Worked or Collaborated With?." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1395488/influencer-scandal-effect-brand-age-germany/
YouGov, If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? Statista, https://www.statista.com/statistics/1395488/influencer-scandal-effect-brand-age-germany/ (last visited January 08, 2025)
If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph], YouGov, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1395488/influencer-scandal-effect-brand-age-germany/
