In 2023, around 19 percent of people in Germany said that if an influencer is involved in a scandal then they are likely to lose trust in brands that this person has collaborated with. As social media influencing rises in popularity, brands will potentially have to be more careful about who they choose to partner with.
If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?
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YouGov. (June 21, 2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov. "If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?." Chart. June 21, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov. (2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov. "If a Social Media Influencer Is in The Headlines for Controversial Reasons, What Effect Does This Have on Your Opinion on The Brands They Worked or Collaborated With?." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov, If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? Statista, https://www.statista.com/statistics/1395460/influencer-scandal-effect-brand-germany/ (last visited January 08, 2025)
If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph], YouGov, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1395460/influencer-scandal-effect-brand-germany/
