Willingness to change primary banks remained relatively stable between 2019 and 2024 among bank account holders in Brazil. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 29 percent in the third quarter of 2024, two percentage points less than in the first half of 2019. Customer loyalty increased quite notably in 2021, when only around a quarter of respondents indicated willingness to switch banks, but dropped again in 2022, with an increasing number of account holders willing to change primary banks.
Share of customers willing to change their primary banks in Brazil from 1st half 2019 to 3rd quarter 2024
The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers were possible: - Very likely - Likely - Neither likely nor unlikely - Unlikely - Very unlikely . Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
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Statista. (October 7, 2024). Share of customers willing to change their primary banks in Brazil from 1st half 2019 to 3rd quarter 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1395422/willingness-to-change-primary-bank-in-brazil/
Statista. "Share of customers willing to change their primary banks in Brazil from 1st half 2019 to 3rd quarter 2024." Chart. October 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1395422/willingness-to-change-primary-bank-in-brazil/
Statista. (2024). Share of customers willing to change their primary banks in Brazil from 1st half 2019 to 3rd quarter 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1395422/willingness-to-change-primary-bank-in-brazil/
Statista. "Share of Customers Willing to Change Their Primary Banks in Brazil from 1st Half 2019 to 3rd Quarter 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1395422/willingness-to-change-primary-bank-in-brazil/
Statista, Share of customers willing to change their primary banks in Brazil from 1st half 2019 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/1395422/willingness-to-change-primary-bank-in-brazil/ (last visited December 22, 2024)
Share of customers willing to change their primary banks in Brazil from 1st half 2019 to 3rd quarter 2024 [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1395422/willingness-to-change-primary-bank-in-brazil/
