During a survey carried out among heads of marketing of largest advertisers in Sweden in winter 2022/23, it was found that sales was by far the most used key performance indicator (KPI) in marketing, named by 46 percent of respondents. Traffic or visits ranked second, mentioned by 30 percent of respondents.
Leading marketing key performance indicators (KPIs) used at companies in Sweden as of winter 2022/23
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Sveriges Annonsörer. (May 30, 2023). Leading marketing key performance indicators (KPIs) used at companies in Sweden as of winter 2022/23 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1395388/marketing-kpis-sweden/
Sveriges Annonsörer. "Leading marketing key performance indicators (KPIs) used at companies in Sweden as of winter 2022/23." Chart. May 30, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1395388/marketing-kpis-sweden/
Sveriges Annonsörer. (2023). Leading marketing key performance indicators (KPIs) used at companies in Sweden as of winter 2022/23. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1395388/marketing-kpis-sweden/
Sveriges Annonsörer. "Leading Marketing Key Performance Indicators (Kpis) Used at Companies in Sweden as of Winter 2022/23." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1395388/marketing-kpis-sweden/
Sveriges Annonsörer, Leading marketing key performance indicators (KPIs) used at companies in Sweden as of winter 2022/23 Statista, https://www.statista.com/statistics/1395388/marketing-kpis-sweden/ (last visited January 06, 2025)
Leading marketing key performance indicators (KPIs) used at companies in Sweden as of winter 2022/23 [Graph], Sveriges Annonsörer, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1395388/marketing-kpis-sweden/
