Marketing channels used at Swedish companies 2023

Published by Statista Research Department, Jul 4, 2023
During a survey carried out among heads of marketing at largest advertisers in Sweden in winter 2022/23, it was established that Facebook was the most popular marketing channel in Swedish companies. It was used by nearly all business-to-consumer (B2C) advertisers and 88 percent of business-to-business (B2B) advertisers.

Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23

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Release date

May 2023

Region

Sweden

Survey time period

winter 2022/23

Number of respondents

207 respondents

Special properties

among head of marketing at companies with revenues over 500 million SEK

Method of interview

Online survey

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