Leading fine wines and spirits among rich consumers in China 2023, by type

Published by
Xin Ou,
Mar 1, 2024
According to a survey on luxury goods purchases in January 2023, high-end red wine and Chinese baijiu were the leading two most purchased fine wines, being purchased by almost half of the respondents respectively. Meanwhile, high-end whiskey remained popular among consumers in China.

Favorite fine wines and spirits among high-income consumers in China as of January 2023, by type

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Release date

March 2023

Region

China

Survey time period

December 2, 2022 to January 4, 2023

Number of respondents

2,000 respondents

Special properties

among HNWI consumers from mainland China

Method of interview

Online survey

Supplementary notes

Original question: What types of fine wines and spirits have you purchased in the past 12 months?

The average annual household income among the respondents was 1.4 million yuan.

The average age of the respondents was 37.2 years.

The survey was conducted among 55 percent female and 45 percent male respondents.

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