According to a survey on luxury goods purchases in January 2023, almost half of mainland China consumers said that they considered the quality of materials important when buying luxury handbags. Meanwhile, design and style remained important factors in luxury handbag purchases.
Leading decision-making factors in buying luxury handbags among high-income consumers in China as of January 2023
Original question: Which of the following factors would affect your decision when making a purchase? Please select no more than 5 most important factors.
* The average annual household income among the respondents was 1.4 million yuan.
One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents.
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Ruder Finn. (March 22, 2023). Leading decision-making factors in buying luxury handbags among high-income consumers in China as of January 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1395257/china-leading-criteria-in-buying-luxury-handbags/
Ruder Finn. "Leading decision-making factors in buying luxury handbags among high-income consumers in China as of January 2023." Chart. March 22, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1395257/china-leading-criteria-in-buying-luxury-handbags/
Ruder Finn. (2023). Leading decision-making factors in buying luxury handbags among high-income consumers in China as of January 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1395257/china-leading-criteria-in-buying-luxury-handbags/
Ruder Finn. "Leading Decision-making Factors in Buying Luxury Handbags among High-income Consumers in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1395257/china-leading-criteria-in-buying-luxury-handbags/
Ruder Finn, Leading decision-making factors in buying luxury handbags among high-income consumers in China as of January 2023 Statista, https://www.statista.com/statistics/1395257/china-leading-criteria-in-buying-luxury-handbags/ (last visited January 08, 2025)
Leading decision-making factors in buying luxury handbags among high-income consumers in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1395257/china-leading-criteria-in-buying-luxury-handbags/
