In the fourth quarter of 2022, the United States experienced a notable increase in the proportion of Gen Z shoppers who made direct product purchases through social media. Three-fourths of the respondents in the country engaged in purchases through these platforms. Australia secured the second spot with a 64 percent share, closely followed by the United Kingdom at 60 percent. Among the countries examined, Austria had the smallest percentage of Gen Z social media shoppers during that period, accounting for 29 percent.
Share of Gen Z shoppers who had purchased a product directly from a social media platforms worldwide in 4th quarter 2022, by country
17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 26, 2023). Share of Gen Z shoppers who had purchased a product directly from a social media platforms worldwide in 4th quarter 2022, by country [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1395250/share-gen-z-social-buyers-by-country/
Klarna. "Share of Gen Z shoppers who had purchased a product directly from a social media platforms worldwide in 4th quarter 2022, by country." Chart. June 26, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1395250/share-gen-z-social-buyers-by-country/
Klarna. (2023). Share of Gen Z shoppers who had purchased a product directly from a social media platforms worldwide in 4th quarter 2022, by country. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1395250/share-gen-z-social-buyers-by-country/
Klarna. "Share of Gen Z Shoppers Who Had Purchased a Product Directly from a Social Media Platforms Worldwide in 4th Quarter 2022, by Country." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1395250/share-gen-z-social-buyers-by-country/
Klarna, Share of Gen Z shoppers who had purchased a product directly from a social media platforms worldwide in 4th quarter 2022, by country Statista, https://www.statista.com/statistics/1395250/share-gen-z-social-buyers-by-country/ (last visited December 03, 2024)
Share of Gen Z shoppers who had purchased a product directly from a social media platforms worldwide in 4th quarter 2022, by country [Graph], Klarna, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1395250/share-gen-z-social-buyers-by-country/
