Among the categories listed, clothing and shoes stood out as the most frequently purchased by Gen Z consumers as of the second quarter of 2023, with 57 percent shopping for them monthly. Entertainment and electronics followed closely, with 44 and 40 percent of respondents. Conversely, the category with the lowest frequency of purchases by Gen Z consumers during the same period was home and garden, with only 21 percent of respondents buying products within that category every month.
Share of Gen Z consumers shopping online on a monthly basis worldwide in 2nd quarter 2023, by category
*Consumers participated to the survey in the following countries: the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (January 11, 2024). Share of Gen Z consumers shopping online on a monthly basis worldwide in 2nd quarter 2023, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1395196/share-gen-z-online-shopping-monthly-by-category/
Klarna. "Share of Gen Z consumers shopping online on a monthly basis worldwide in 2nd quarter 2023, by category." Chart. January 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1395196/share-gen-z-online-shopping-monthly-by-category/
Klarna. (2024). Share of Gen Z consumers shopping online on a monthly basis worldwide in 2nd quarter 2023, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1395196/share-gen-z-online-shopping-monthly-by-category/
Klarna. "Share of Gen Z Consumers Shopping Online on a Monthly Basis Worldwide in 2nd Quarter 2023, by Category." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1395196/share-gen-z-online-shopping-monthly-by-category/
Klarna, Share of Gen Z consumers shopping online on a monthly basis worldwide in 2nd quarter 2023, by category Statista, https://www.statista.com/statistics/1395196/share-gen-z-online-shopping-monthly-by-category/ (last visited December 22, 2024)
Share of Gen Z consumers shopping online on a monthly basis worldwide in 2nd quarter 2023, by category [Graph], Klarna, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1395196/share-gen-z-online-shopping-monthly-by-category/
