Brazil: apparel buying criteria among consumers 2024

In 2024, the most commonly considered factor when buying clothes among consumers in Brazil was quality of the product. That year, roughly 79 percent of Brazilian shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, 77 percent of shoppers also kept comfort in mind.

Purchase criteria for apparel among consumers in Brazil in 2024

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Number of respondents

12,129 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

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