Leading e-mail marketing priorities for professionals worldwide 2023

Published by Statista Research Department, Dec 10, 2024
According to a 2023 survey, the leading priority of 55 percent of e-mail marketing professionals for the upcoming year was to expand how they used personalization. Another 48 percent of the same professionals wanted to put their focus on automating more aspects of their e-mail campaigns. Just 19 percent reported that they would invest in new e-mail tools.

Leading e-mail marketing priorities according to professionals worldwide as of May 2023

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Release date

June 2023

Region

Worldwide

Survey time period

as of May 2023

Number of respondents

440 respondents

Special properties

e-mail marketers

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Statistics on " Email marketing worldwide "

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Other statistics that may interest you Email marketing worldwide

Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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$199 USD
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  • Premium Statistics

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Professional Account

For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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