As of the end of 2022, nearly eight in ten German millennial shoppers had made direct purchases through social networks. Furthermore, slightly over half of Gen Z, Gen X, and baby boomers had embraced social commerce in Germany.
Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort
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Klarna. (June 26, 2023). Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna. "Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort." Chart. June 26, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna. (2023). Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna. "Share of Shoppers Who Had Purchased a Product Directly from a Social Media Platforms in Germany in 4th Quarter 2022, by Generational Cohort." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna, Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort Statista, https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/ (last visited November 21, 2024)
Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort [Graph], Klarna, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
