As of the end of 2022, nearly eight in ten German millennial shoppers had made direct purchases through social networks. Furthermore, slightly over half of Gen Z, Gen X, and baby boomers had embraced social commerce in Germany.
Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (June 26, 2023). Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna. "Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna. (2023). Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna. "Share of Shoppers Who Had Purchased a Product Directly from a Social Media Platforms in Germany in 4th Quarter 2022, by Generational Cohort." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
Klarna, Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort Statista, https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/ (last visited December 22, 2024)
Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort [Graph], Klarna, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1395160/share-social-buyers-age-group-germany/
