According to a 2022 survey, nearly 80 percent of Gen Z consumers worldwide listed the ease of comparing prices and saving time as the main benefits of online stores. The survey also revealed that Gen Z shoppers appreciated online stores' wider assortment of products, more payment options, and better product information.
Main benefits of online stores according to Gen Z shoppers worldwide in 4th quarter 2022
17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 26, 2023). Main benefits of online stores according to Gen Z shoppers worldwide in 4th quarter 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1395153/benefits-online-stores-gen-z-consumers/
Klarna. "Main benefits of online stores according to Gen Z shoppers worldwide in 4th quarter 2022." Chart. June 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1395153/benefits-online-stores-gen-z-consumers/
Klarna. (2023). Main benefits of online stores according to Gen Z shoppers worldwide in 4th quarter 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1395153/benefits-online-stores-gen-z-consumers/
Klarna. "Main Benefits of Online Stores According to Gen Z Shoppers Worldwide in 4th Quarter 2022." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1395153/benefits-online-stores-gen-z-consumers/
Klarna, Main benefits of online stores according to Gen Z shoppers worldwide in 4th quarter 2022 Statista, https://www.statista.com/statistics/1395153/benefits-online-stores-gen-z-consumers/ (last visited December 21, 2024)
Main benefits of online stores according to Gen Z shoppers worldwide in 4th quarter 2022 [Graph], Klarna, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1395153/benefits-online-stores-gen-z-consumers/
