According to a survey on luxury goods purchases in January 2023, around 45 percent of mainland China consumers said that they considered the materials important when buying jewelry. In comparison, less than ten percent of respondents said brand awareness was essential for deciding.
Leading decision-making factors in buying jewelry among high-income consumers in China as of January 2023
Original question: Which of the following factors would affect your decision when making a purchase? Please select no more than 5 most important factors.
* The average annual household income among the respondents was 1.4 million yuan.
One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents.
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Ruder Finn. (March 22, 2023). Leading decision-making factors in buying jewelry among high-income consumers in China as of January 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1395136/china-leading-criteria-in-buying-jewelry/
Ruder Finn. "Leading decision-making factors in buying jewelry among high-income consumers in China as of January 2023." Chart. March 22, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1395136/china-leading-criteria-in-buying-jewelry/
Ruder Finn. (2023). Leading decision-making factors in buying jewelry among high-income consumers in China as of January 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1395136/china-leading-criteria-in-buying-jewelry/
Ruder Finn. "Leading Decision-making Factors in Buying Jewelry among High-income Consumers in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1395136/china-leading-criteria-in-buying-jewelry/
Ruder Finn, Leading decision-making factors in buying jewelry among high-income consumers in China as of January 2023 Statista, https://www.statista.com/statistics/1395136/china-leading-criteria-in-buying-jewelry/ (last visited November 21, 2024)
Leading decision-making factors in buying jewelry among high-income consumers in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1395136/china-leading-criteria-in-buying-jewelry/
