German bicycle buyers continued to prefer the in-store experience over online bike purchases in 2022. 73 percent of bikes were sold in stationary specialist shops, while only 24 percent of bikes were bought online from online specialist retailers or internet-only suppliers.
Bicycle sales in Germany in 2022, by distribution channel
Characteristic
Share of bicycle unit sales
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ZIV. (May 3, 2023). Bicycle sales in Germany in 2022, by distribution channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1395121/bicycle-sales-distribution-channels-germany/
ZIV. "Bicycle sales in Germany in 2022, by distribution channel." Chart. May 3, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1395121/bicycle-sales-distribution-channels-germany/
ZIV. (2023). Bicycle sales in Germany in 2022, by distribution channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1395121/bicycle-sales-distribution-channels-germany/
ZIV. "Bicycle Sales in Germany in 2022, by Distribution Channel." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1395121/bicycle-sales-distribution-channels-germany/
ZIV, Bicycle sales in Germany in 2022, by distribution channel Statista, https://www.statista.com/statistics/1395121/bicycle-sales-distribution-channels-germany/ (last visited July 22, 2024)
Bicycle sales in Germany in 2022, by distribution channel [Graph], ZIV, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1395121/bicycle-sales-distribution-channels-germany/