According to a survey conducted in the Asia-Pacific region among marketing and communication professionals in 2023, 17 percent of the professionals stated that social media was extremely important as a channel in their organizations. In contrast, two percent of the surveyed marketing and communication professionals in the region ranked the importance of social media in their organizations at one on a nine-point importance scale in 2023.
Social media importance in organizations in the Asia-Pacific region in 2023
Importance score (0-9)
Share of respondents
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Meltwater. (March 21, 2023). Social media importance in organizations in the Asia-Pacific region in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1395114/apac-social-media-importance-in-organizations/
Meltwater. "Social media importance in organizations in the Asia-Pacific region in 2023." Chart. March 21, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1395114/apac-social-media-importance-in-organizations/
Meltwater. (2023). Social media importance in organizations in the Asia-Pacific region in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1395114/apac-social-media-importance-in-organizations/
Meltwater. "Social Media Importance in Organizations in The Asia-pacific Region in 2023." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1395114/apac-social-media-importance-in-organizations/
Meltwater, Social media importance in organizations in the Asia-Pacific region in 2023 Statista, https://www.statista.com/statistics/1395114/apac-social-media-importance-in-organizations/ (last visited July 22, 2024)
Social media importance in organizations in the Asia-Pacific region in 2023 [Graph], Meltwater, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1395114/apac-social-media-importance-in-organizations/