According to the results of a survey carried out in May 2023, over half of U.S. consumers stated that protection against UVB/UVA rays was the leading factor they took into account when purchasing sunscreen. A waterproof formula was chosen by around 45 percent of surveyed participants.
Leading factors considered when buying sunscreen in the United States in 2023
Characteristic
Share of respondents
Protection against UVB/UVA rays
53%
Water resistant/waterproof formula
45%
Product forms (gel, lotion, spray, etc.)
34%
Suitable for sensitive skin
30%
Natural ingredients
28%
Special offers
23%
Brand name
22%
A non-chemical (mineral) formula
19%
A package that offers sun protection and after sun
19%
Suitable for babies/children
17%
Once a day application
17%
Family size packaging
16%
Other
4%
0%5%10%15%20%25%30%35%40%45%50%55%60%
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The source does not specify the type of survey or the age of respondents. The source asked participants to indicate what they look for when purchasing sunblock. Multiple answers were allowed.
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D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
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YouGov. (May 31, 2023). Leading factors considered when buying sunscreen in the United States in 2023 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1395111/leading-factors-considered-when-buying-sunscreen-in-the-us/
YouGov. "Leading factors considered when buying sunscreen in the United States in 2023." Chart. May 31, 2023. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1395111/leading-factors-considered-when-buying-sunscreen-in-the-us/
YouGov. (2023). Leading factors considered when buying sunscreen in the United States in 2023. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1395111/leading-factors-considered-when-buying-sunscreen-in-the-us/
YouGov. "Leading Factors Considered When Buying Sunscreen in The United States in 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1395111/leading-factors-considered-when-buying-sunscreen-in-the-us/
YouGov, Leading factors considered when buying sunscreen in the United States in 2023 Statista, https://www.statista.com/statistics/1395111/leading-factors-considered-when-buying-sunscreen-in-the-us/ (last visited April 29, 2025)
Leading factors considered when buying sunscreen in the United States in 2023 [Graph], YouGov, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1395111/leading-factors-considered-when-buying-sunscreen-in-the-us/
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