Share of online purchases by Gen Z worldwide 2023, by device

Published by
Stephanie Chevalier,
Sep 4, 2024
In the first quarter of 2023, mobile phones were the most popular device for online shopping by Gen Z consumers, with a usage share of 46 percent. Computers were the next most used device to purchase online amongst Gen Z buyers, with a slightly lower usage rate than mobile phones at 45 percent, while Tablets represented just 9 percent.

Online shopping distribution by Gen Z consumers worldwide in 1st quarter 2023, by device

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Sources

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Release date

June 2023

Region

Worldwide

Survey time period

Q1 2023

Age group

18-26 years

Supplementary notes

17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.

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Spotlight: United States

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Gen Z online shopping behaviorGenerational grocery shopping behavior in the UKU.S. Gen Z & millennials: consumer goods and shopping behaviorAdvertising and marketing to Generation Z in the United StatesGen Z consumers in China
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