Level of comfort with AI-targeted advertising in the U.S. 2023

Published by Statista Research Department, Dec 6, 2024
During a May 2023 survey carried out among adults in the United States, 47 percent of respondents stated they were (somewhat or very) comfortable with AI targeting advertising to shoppers. On the other hand, 52 percent said they were uncomfortable with it.

Level of comfort with AI-targeted advertising among consumers in the United States as of May 2023

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Release date

June 2023

Region

United States

Survey time period

May 2023

Number of respondents

1,117 respondents

Age group

18 years and older

Method of interview

Online survey

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Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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