As of April 2023, in a survey about Gen Z consumers in India, more than half the respondents chose YouTube as their preferred streaming platform. Netflix followed with just under 40 percent of the respondents preferring it to stream their entertainment.
Preference for streaming platforms among Gen Z users in India as of 2023
Characteristic
Share of respondents
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YouGov. (May 16, 2023). Preference for streaming platforms among Gen Z users in India as of 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1395024/india-streaming-service-preference-of-gen-z/
YouGov. "Preference for streaming platforms among Gen Z users in India as of 2023." Chart. May 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1395024/india-streaming-service-preference-of-gen-z/
YouGov. (2023). Preference for streaming platforms among Gen Z users in India as of 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1395024/india-streaming-service-preference-of-gen-z/
YouGov. "Preference for Streaming Platforms among Gen Z Users in India as of 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/statistics/1395024/india-streaming-service-preference-of-gen-z/
YouGov, Preference for streaming platforms among Gen Z users in India as of 2023 Statista, https://www.statista.com/statistics/1395024/india-streaming-service-preference-of-gen-z/ (last visited July 22, 2024)
Preference for streaming platforms among Gen Z users in India as of 2023 [Graph], YouGov, May 16, 2023. [Online]. Available: https://www.statista.com/statistics/1395024/india-streaming-service-preference-of-gen-z/