Engagement of Gen Z Instagram users with non-traditional ads India 2023

Published by
Tanushree Basuroy,
Dec 7, 2024
In a survey about Gen Z Instagram users in India, about 46 percent of respondents reported having engaged with non-traditional advertising in the form of art installations or booths as of April 2023. Gen Z Indians were found to be open and receptive to advertising in various forms.

Engagement with non-traditional advertising among Gen Z users of Instagram in India as of 2023

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Release date

May 2023

Region

India

Survey time period

As of April 23, 2023

Number of respondents

2,056 respondents

Age group

18 to 26 years

Special properties

Urban Indians who accessed Instagram over 10 times a day.

Method of interview

Online panel

Supplementary notes

Data was collected from YouGov profiles.

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Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

Further related statistics

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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