Opinion on ads among Gen Z Instagram users India 2023

Published by
Tanushree Basuroy,
Dec 7, 2024
A survey conducted in April 2023 on Instagram users in India that belonged to Generation Z revealed that most members of this group were receptive to advertising in general. More than 60 percent of the respondents stated that they loved recommending things for people to try. Over 50 percent of Gen Z Instagram users also keenly noticed ads in newspapers or train stations.

Attitude towards advertising among Gen Z users of Instagram in India as of 2023

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Release date

May 2023

Region

India

Survey time period

As of April 23, 2023

Number of respondents

2,056 respondents

Age group

18 to 26 years

Special properties

Urban Indians who accessed Instagram over 10 times a day.

Method of interview

Online panel

Supplementary notes

Data was collected from YouGov profiles.

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Overview

5

Emerging advertising platforms

6

Expenditure by channel

4

Expenditure by format

4

Influencer advertising

5

Social media advertising

4

Further related statistics

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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