In the first quarter of 2023, the shopping journey of Gen Z consumers began predominantly in online stores, as reported by 44 percent of respondents. Following closely behind were search engines, mentioned by 40 percent of respondents, and physical stores, cited by 35 percent. It is worth noting that digital channels accounted for four out of the top five most popular choices among consumers.
Leading channels where Gen Z consumers begin their shopping journey worldwide in 1st quarter 2023
17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 23, 2023). Leading channels where Gen Z consumers begin their shopping journey worldwide in 1st quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1395020/popular-channels-for-gen-z-to-start-shopping/
Klarna. "Leading channels where Gen Z consumers begin their shopping journey worldwide in 1st quarter 2023." Chart. June 23, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1395020/popular-channels-for-gen-z-to-start-shopping/
Klarna. (2023). Leading channels where Gen Z consumers begin their shopping journey worldwide in 1st quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1395020/popular-channels-for-gen-z-to-start-shopping/
Klarna. "Leading Channels Where Gen Z Consumers Begin Their Shopping Journey Worldwide in 1st Quarter 2023." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1395020/popular-channels-for-gen-z-to-start-shopping/
Klarna, Leading channels where Gen Z consumers begin their shopping journey worldwide in 1st quarter 2023 Statista, https://www.statista.com/statistics/1395020/popular-channels-for-gen-z-to-start-shopping/ (last visited December 21, 2024)
Leading channels where Gen Z consumers begin their shopping journey worldwide in 1st quarter 2023 [Graph], Klarna, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1395020/popular-channels-for-gen-z-to-start-shopping/
