Share of enterprises advertised on website and mobile apps Vietnam 2023, by channel

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024

According to a survey conducted in 2023, around 54 percent of the surveyed e-commerce enterprises in Vietnam confirmed that they advertised on social networks such as Facebook. Approximately 24 percent of respondents claimed they had not used any advertisement.

Share of enterprises which advertised on website and mobile apps in Vietnam in 2023, by advertising channel

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Release date

May 2024

Region

Vietnam

Survey time period

2023

Number of respondents

5,000 respondents

Special properties

among enterprises

Method of interview

Questionnaire

Supplementary notes

Survey participants are enterprises: six percent state-owned, five percent foreign-invested, and 89 percent private.

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