As of the first quarter of 2023, Gen Z consumers in all but one of the surveyed countries preferred to do most of their shopping online rather than in-store, with New Zealand being the exception. In the United States, for example, nearly half of the respondents said they would do most of their shopping online if they could choose freely.
Channel in which Gen Z shoppers would do most of their shopping if they could choose freely in selected countries worldwide in 1st quarter 2023
17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 23, 2023). Channel in which Gen Z shoppers would do most of their shopping if they could choose freely in selected countries worldwide in 1st quarter 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1394959/gen-z-shoppers-online-vs-instore-preference-by-country/
Klarna. "Channel in which Gen Z shoppers would do most of their shopping if they could choose freely in selected countries worldwide in 1st quarter 2023." Chart. June 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1394959/gen-z-shoppers-online-vs-instore-preference-by-country/
Klarna. (2023). Channel in which Gen Z shoppers would do most of their shopping if they could choose freely in selected countries worldwide in 1st quarter 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1394959/gen-z-shoppers-online-vs-instore-preference-by-country/
Klarna. "Channel in Which Gen Z Shoppers Would Do Most of Their Shopping If They Could Choose Freely in Selected Countries Worldwide in 1st Quarter 2023." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1394959/gen-z-shoppers-online-vs-instore-preference-by-country/
Klarna, Channel in which Gen Z shoppers would do most of their shopping if they could choose freely in selected countries worldwide in 1st quarter 2023 Statista, https://www.statista.com/statistics/1394959/gen-z-shoppers-online-vs-instore-preference-by-country/ (last visited December 22, 2024)
Channel in which Gen Z shoppers would do most of their shopping if they could choose freely in selected countries worldwide in 1st quarter 2023 [Graph], Klarna, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394959/gen-z-shoppers-online-vs-instore-preference-by-country/
