Australia: meat substitute consumers by generation 2024

In a survey conducted from July 2023 to June 2024 among Australian consumers about their food consumption habits, around 16 percent of Millennials reported consuming meat substitutes on a regular basis. In comparison, just five percent of Baby Boomers surveyed indicated that they were consumers of meat alternatives.

Share of Australians regularly consuming meat substitutes in Australia as of June 2024, by generation

Characteristic	Share of respondents
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Number of respondents

2,015 respondents

Age group

18-64 years

Special properties

survey of residential online population

Supplementary notes

Survey question: Which of these groceries do you consume regularly? Please select all that apply:
- meat substitute products (e.g., vegan sausages, plant-based burger patties)

Generational breakdown:
- Gen Z (1995-2012)
- Millennials/Gen Y (1980-1994)
- Gen X (1965-1979)
- Baby Boomers (1946-1964)

For more information on methodology see Consumer Insights Methodology.

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