In a survey conducted in 2022 among consumers in Vietnam, about 63 percent said that social media posts had influenced their purchase of skincare and makeup products. About 62 percent of respondents made purchase decisions after being influenced by social media for clothing and accessories.
Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category
respondents whose purchases were influenced in last three months (any product category)
Supplementary notes
The source did not mention the type of survey used.
Original question: "Think about the purchases you have made in the following categories over the past 3 months. Were you influenced toward a certain brand by a post on social media in the following categories?"
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McKinsey & Company. (February 23, 2023). Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company. "Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category." Chart. February 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company. (2023). Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company. "Share of Consumers Whose Purchase Decision Were Influenced by Social Media in Vietnam as of December 2022, by Category." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
McKinsey & Company, Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category Statista, https://www.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/ (last visited December 22, 2024)
Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394860/vietnam-influence-of-social-media-on-consumer-purchase-by-category/
