According to a 2023 survey, Gen Z shoppers in Spain, meaning those between 18 and 26, were the most inclined to follow and make purchases from influencers on social media. In general, Spanish social commerce users showed a strong preference for brand and retailer accounts.
Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (June 23, 2023). Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna. "Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort." Chart. June 23, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna. (2023). Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna. "Types of Social Media Accounts Shoppers Followed and Purchased from in Spain in 1st Quarter 2023, by Generational Cohort." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
Klarna, Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/ (last visited December 21, 2024)
Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort [Graph], Klarna, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394840/account-types-followed-purchase-spain-age/
