According to a 2023 survey, Gen Z shoppers in Italy, meaning those between 18 and 26, were the most inclined to follow and make purchases from influencers on social media. Generally, brand and retailer accounts were the most popular choice among Italian social commerce users.
Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort
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Klarna. (June 23, 2023). Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1394821/account-types-followed-purchase-italy-age/
Klarna. "Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort." Chart. June 23, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1394821/account-types-followed-purchase-italy-age/
Klarna. (2023). Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1394821/account-types-followed-purchase-italy-age/
Klarna. "Types of Social Media Accounts Shoppers Followed and Purchased from in Italy in 1st Quarter 2023, by Generational Cohort." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1394821/account-types-followed-purchase-italy-age/
Klarna, Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1394821/account-types-followed-purchase-italy-age/ (last visited December 21, 2024)
Types of social media accounts shoppers followed and purchased from in Italy in 1st quarter 2023, by generational cohort [Graph], Klarna, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394821/account-types-followed-purchase-italy-age/
