In 2022, Amazon accounted for 33 percent of the total digital retail media spending worldwide. The share increased by two percentage points compared to the value reported a year earlier. In Europe, Amazon's share stood at roughly 81 percent in 2022.
Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022
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Statista. (June 29, 2023). Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista. "Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022." Chart. June 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista. (2023). Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista. "Amazon's Share in Digital Retail Media Advertising Spending Worldwide from 2019 to 2022." Statista, Statista Inc., 29 Jun 2023, https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/
Statista, Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022 Statista, https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/ (last visited July 22, 2024)
Amazon's share in digital retail media advertising spending worldwide from 2019 to 2022 [Graph], Statista, June 29, 2023. [Online]. Available: https://www.statista.com/statistics/1394820/amazon-share-retail-media-ad-spend-worldwide/