In-app banner ads eCPM for Android in the U.S. 2023

Published by Statista Research Department, Mar 21, 2024
Between December 2022 and March 2023, the effective cost-per-mille (eCPM) for in-app banner ads for Android in the United States experienced a fluctuation, falling to 0.61 U.S. dollars in January 2023, only to increase to 0.79 U.S. dollars for the same value two months later, in March 2023.

Banner advertising effective cost-per-mille (eCPM) for Android apps in the United States from December 2022 to March 2023 (in U.S. dollars)

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Release date

April 2023

Region

United States

Survey time period

December 2022 to March 2023

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